Advantage Sales & Marketing Satisfies Sales Force Automation Needs

Advantage Sales & Marketing LLC (ASM) selects StayinFront Consumer Goods for its Sales Force Automation (SFA) requirements. The leading sales and marketing agency will leverage StayinFront Consumer Goods to support its current base of field representatives, with the ability to grow to 10,000 users in the future. StayinFront Consumer Goods will be deployed simultaneously on a combination of platforms, including field representatives and merchandisers benefiting from its fast hand-held device, a user-friendly Windows Mobile 5.0 version, while managers will use a laptop-based system that is dashboard-driven and provides a broader view of the data. "Due to the business growth we have experienced, investing in a field-proven sales force automation solution, such as StayinFront Consumer Goods, is a strategic initiative for ASM," says Peter Holton, chief information officer of Advantage Sales & Marketing, LLC. "Our thorough analysis of available SFA solution providers showed that StayinFront combines best-in-class field mobile and manager applications with adaptability to support ASM's unique business model."