Price Optimization

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

The deal unites two leading solution providers for trade promotion management and optimization.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.