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Price Optimization

  • 24 Product Content Hacks to Improve Conversions

    Do you want to improve organic search results and customer engagement, while boosting conversions and avoiding reliance on price-matching? Then you must check out these 24 product content hacks that are easy, quick, practical tips to improve the online shopping experience.

  • Retailer-Supplier Collaboration is Alive and Well Action from the Front Lines

    Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.

  • Warburtons Benefits from Trade Promotion Management

    Find out how Warburtons, Britain's largest bakery brand,is taking itstrade promotion management operating model to the next level.

  • The Art of Engagement

    The age of the Internet of Things presents opportunities and challenges across industries. Companies are embedding digital sensors in their products, while retailers are experimenting with digital transformation.

  • Creativity + Analytics: Bridging the Divide

    Digital technology has opened up a wide array of opportunities to better target advertising and promotions, but all too often there remains a divide that prevents CG companies from fully unlocking the potential of their significant investments in digital.

  • Frito-Lay Goes From Reactive to Proactive with Data

    In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

  • Walmart Pressures Suppliers to Cut Costs

    The new dictate on prices is creating tension with companies that supply the hundreds of thousands of products on Wal-Marts shelves, according to a WSJ article.

  • Shedding Light on Retail Blind Spots

    If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.
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