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Price Optimization

  • Schwan's Continues with Predictive Trade Analytics

    Schwan's Consumer Brands North America, Inc. renews its subscription to a predictive trade analytics app on the DemandTec network.

  • Post Event Analysis

    Booz & Co. shares tips for building capabilities to maximize trade spend return on investment.

  • IBM/DemandTec Deal to Challenge Organizational Boundaries

    The acquisition of DemandTec is expected to extend IBM's Smarter Commerce initiative by adding cloud-based price, promotion and other merchandising and marketing analytics. At the same time, the deal is in line with a trend across many industries wherein the lines between merchandising, marketing, commerce and supply chain are blurring.

  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.

  • Is Walmart Losing its Grip on Shoppers?

    An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?

  • Fonterra Optimizes Predictive Analytics

    Fonterra will implement a SignalDemand solution partnered by IBM Global Business Services as part of the IBM Consumer Products Industry Framework.

  • Kellogg Details Trade Promotion Optimization Project

    Here's how Kellogg Company approached using advanced analytics and demand data to model promotion variables.
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