Price Optimization

Consumer products executives have anopportunity to realize competitive advantage through a new set of metrics thatare tailored toward their specific organizational structure, strategy and goals.

One of the first companies to recognize the potential of the supermarket channel for fresh-cut flowers, Sunshine Bouquet will tap Retail Solutions to transform retailer data into actionable insights.

The U.S. retailer will collaborate with manufacturers and empower merchants using shopper insights deployed at the point of decision.

Collaboration with key retailers using predictive analytics and optimization is expected to drive value for Bayer.

Beaulieu Group sought to better understand the financial impact of its operational decisions.

The consumer products company expects big benefits from using DemandTec's Trade Planning & Optimization Software.

Lora Cecere, partner for the Altimeter Group, recently attended the NRF 2010 Convention and Expo. Here, she explains what the Big Show's hottest trends -- think price management and the digital consumer -- mean for consumer products companies.

CGT readers recognize the customer relationship management solution and service providers that best empower their businesses.