Price Optimization

As a result of significant market growth and the doubling of its sales force, Ruiz Foods, the nation's largest frozen Mexican food manufacturer, recognized that it needed to invest in a technology that would ultimately help capture more value from promotions.

Readers identify the Top 8 TPM providers. Yet, analysts say that users are still unsure of this category's effectiveness.

The INSIGHT Integrated Enterprise Strategy is expected to improve return on marketing investment.

Najarian gives real-world context to how trading partners are realizing the benefits of a promotion planning perspective based on win-win principles that place the consumer at the center of the equation.

Seven reasons why trade promotion predictive modeling and optimization are worth a serious look.

One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.

Giant Eagle expects productivity gain, accuracy improvement and increased vendor collaboration from deal management as well as continued benefits from advanced pricing capabilities.

CGT Executive Editor Kara Romanow gets Mansour Zadeh's secrets for running a successful global IT operation.