Overall revenue is expected to drop, according to 59 large consumer products manufacturers that responded to a recent PricewaterhouseCoopers survey, but sales in one particular market are growing steadily.
The Consumer Goods Sales and Marketing Summit 2008 came to a close onJune 11, 2008, leaving the more than 220 consumer goods executives inattendance with a little more insight into the ever-changing andcomplex sales and marketing landscape. Here is a sneak peak inside theevent.
What's changed that would cause a TPM Tipping Point in 2008/2009? The concept of a hosted, subscription based, SaaS model in TPM is now possible and available.
June 13, 2008 - The 2008 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the more than 220 consumer goods executives in attendance with a little more insight into the ever-changing and complex sales and marketing landscape.
