M-Factor Enters it Fourth Generation
M-Factor Inc. announces the availability of its fourth generation Profit and Revenue Optimization suite and platform. M-Factor 4 is an integrated solution suite that supports marketing investment decisions including consumer marketing, trade spend and portfolio level pricing. The suite is underpinned by the DPRO 4 Platform, a scalable and configurable enterprise-class data management, modeling, analytics and optimization technology backbone. M-Factor 4 is a Software-as-a-Service (SaaS) offering supported by comprehensive business consulting and advisory services.
The M-Factor 4 suite consists of three solution sets. The first, called M4, is a marketing investment management offering that enables marketing teams to continually track and optimize marketing and in-store promotional investments. T4, a trade spending effectiveness solution, helps sales executives and trade-focused brand managers reallocate trade spend to beat financial targets. Finally, P4, for portfolio pricing optimization, allows marketing and sales managers to price strategically across regions, channels, and products in a changing market.
The M-Factor 4 suite consists of three solution sets. The first, called M4, is a marketing investment management offering that enables marketing teams to continually track and optimize marketing and in-store promotional investments. T4, a trade spending effectiveness solution, helps sales executives and trade-focused brand managers reallocate trade spend to beat financial targets. Finally, P4, for portfolio pricing optimization, allows marketing and sales managers to price strategically across regions, channels, and products in a changing market.