Breakthrough SMB - December 2004According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually. Between the Lines -- March 2004Making sense of POS data, private label competition and other industry-facing issues Learning a New Trade Trade promotion turns into a top IT initiative Analyst News -- Dectember 2003 How to interpret customer profitability First Previous 27 28 29
