Price Optimization

How to maximize trade funds investments with advanced analytics

What should companies look for when considering a price optimization solution? Leading vendors weigh in

ConAgra Foods drives effective pricing and promotions with flexible CRM tools

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

Five methods to improve TPM performance

Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.

According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.

Making sense of POS data, private label competition and other industry-facing issues