Top 10: Trade Promotion ManagementHormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments. Special Report - December 2006The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization. Wealth Of Knowledge Generating greater trade visibility and control Food for Thought Re-thinking supply and demand simplifies pricing Proactive On Price Charging what the market will bear is becoming easier Crossing the Chasm Understanding price strategy is a key step to achieving optimization Educated Selection How a $14-billion industrial manufacturer found the right price Roadmap to Price 7-Eleven taps customer analytics to optimize prices, drive profitability New Age of Private Label Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product. Companies On The Move Keep an eye on these leading-edge IT innovators in 2006 First Previous 26 27 28 29 Next Last
