Hormel Foods implemented Siebel Business Analytics and Siebel Consumer Goods to improve trade promotion management, customer relations, productivity, efficiency and effectiveness of marketing investments.
The world may never know the formula behind Coke Classic or why a box of cereal costs more than a bushel of bananas, but there is one closely guarded secret in the consumer goods space that is beginning to unfurl: price optimization.
Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.
