Agility: The New Competitive Imperative for CPGsIn the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness. SodaStream Names Coca-Cola Vet as CMO The PepsiCo brand added the role in order to grow usage among its current customers and penetrate the households of non-users in the United States. Tip of the Spear Technology: Digital Spaces CGT looks at emerging technologies. This week: Digital Spaces' retail management solutions. Tip of the Spear Technology: AD Persistence CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol. Danone Turns to Blockchain for Baby Formula Transparency The company ultimately wants to also leverage the QR codes on its packaging to introduce customized after-sale support and services. Signals Analytics Expands into Food & Beverage The company has expanded its advanced analytics platform coverage to provide brands with a comprehensive view of the food and beverage categories. FieldAssist’s 1st App Unlocks On-the-Go Decision Making SaaS-based sales automation platform FieldAssist’s new mobile app targets business leaders to shape the CPG industry. Former Eyeview Sales VP to Lead Aki’s New CPG Division Marketing tech provider Aki Technologies has developed its first division dedicated solely to consumer packaged goods. Under Armour Hoping its New E-Commerce Platform Will Accelerate its Turnaround The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts. What the Shift to Digital Grocery Means for Loyalty Grocery has proven to be one of the most challenging sectors to bring online for unique obstacles facing both grocery retailers and consumers. First Previous 95 96 97 98 99 Next Last
