Rules to Establish an Effective Trade Promotion Management PracticeTrade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model. Legacy to DTC: Retail’s New Cool Factor A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand. 3 Trends That Will Revolutionize the Loyalty Industry Due to massive disruption, the loyalty industry will look very different in the next decade than it does today. Visual Marketing is Now More Important than Ever Visual marketing has been capturing the attention of buyers and customers for decades. Coty Sharpens Focus in Response to COVID-19 Coty is taking steps to adjust its focus as it contends with effects from the new coronavirus. Alexa Will Return to Butterball’s Thanksgiving Roster in 2020 A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens. Galderma Teams with ZO Skin Health; Upgrades Aspire Loyalty Program Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm. Gerber’s Newest Baby Food Pouch Gives a Nod to Circularity Gerber has made another step in its goal for 100% recyclable or reusable packaging by 2025 with a new baby food pouch. Souler’s Influencer Store is Gunning for the Anti-Amazon Consumer The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream. Philip Morris Names New CFO Emmanuel Babeau has joined Philip Morris International as chief financial officer, replacing Martin King. First Previous 78 79 80 81 82 Next Last
