Gerber’s Newest Baby Food Pouch Gives a Nod to Circularity
Gerber has made another step in its goal for 100% recyclable or reusable packaging by 2025 with a new baby food pouch.
Developed in partnership with Gualapack, the pouch will be available exclusively on TheGerberStore.com for Gerber's Organic Banana Mango Puree beginning in May. Further expansion in additional products will follow.
It’s 100% recyclable through Gerber's national recycling program with TerraCycle, a social enterprise on a mission to eliminate the idea of waste.
"Designing with a single material creates greater value for the recycling industry, promoting the development of better recycling infrastructure," said Tony Dzikowicz, Gerber associate director of packaging. "After more than two years of experimenting and innovating, we were able to help create a first-of-its-kind solution for baby food that meets the safety and freshness requirements for our little ones."
Gerber parent Nestlé is a founding member of Materials Recovery for the Future (MRFF), a research collaborative committed to creating recycling solutions. As part of this, Gerber is helping to expand curbside recycling for all baby food pouches, and an MRFF's pilot program in Pottstown, PA is now the first curbside recycling program in the U.S. to accept flexible plastics.
"We believe the baby food industry should help create a world where babies thrive, and initiatives like this one help us go beyond nutrition to protect the planet," said Gerber president and CEO Bill Partyka. "We're committed to making 100% of our packaging recyclable or reusable by 2025, and this pouch is an important step in promoting the development of better recycling infrastructure.”
Nestlé is No. 1 on the CGT Top 100 Consumer Goods Companies of 2019 ranking.