Customer Relationship Management (CRM)

Taking a closer look at the consumer behaviors and mindsets that are driving the shift toward direct-to-consumer memberships.

The Coca-Cola Company is teaming with Microsoft in the name of employee and customer engagement.

Amazon is piloting a program that validates prospective sellers’ identification via video conferencing in order to cut down on sales from fraudulent suppliers.

Anheuser-Busch InBev and Linden Lab are making moves to improve their customer acquisition strategies in the face of more complex buying journeys.

The chief marketing officer role has been vacant since Barbara Messing departed in August 2019.

For CPG manufacturers, managing real-time supply and demand chain issues to support customers during the crisis has inspired new ways of working, innovative thinking and super-fast decision-making.

The new structure is intended to integrate teamwork across the organization and more effectively deliver service and support to its customers.

By way of Stein Mart, the CIO is expected to deliver omnichannel technology and digital solutions to drive sales growth in her new role within Acosta.