Putting the ‘C’ Back into Consumer GoodsBrands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers. NEW Horizons: What Gen Z Means for Our WorkplaceGeneration Z differs from previous ones, and we can learn a thing or two from them. Ralph Lauren Adds Digital Product IDs The manufacturer is launching digital product identities (IDs) for tens of millions of its products, starting with the Polo brand. Quotient Acquires Ubimo The acquisition strengthens Quotient's targeted digital media platform and accelerates development of its self-service platform. Colgate Launches At-Home Whitening System The brand's new at-home LED whitening device promises to turn teeth six shades whiter in 10 days. Rainn Wilson Keynoting Path to Purchase Expo Rainn Wilson of The Office will share the story behind his career and the business he co-founded in a keynote address at the Path to Purchase Expo in Chicago. Tealium Partners with Wunderman Thompson Tealium’s AudienceStream CDP is integrating as the profile streaming engine for Wunderman’s Customer Cloud. Retail Execution Solutions Guide 2019 A comparison chart of 23 companies providing solutions for executing and monitoring in-store sales and marketing activity. CMO of the Year 2019: Amit Shah, 1-800-Flowers.com Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand. Sobeys Rolls Out AI-Powered Shopping Carts Canadian grocer Sobeys is rolling out AI-powered Smart Shopping Carts through a partnership with New York-based retail technology company Caper. First Previous 81 82 83 84 85 Next Last
