MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing.
Customer data should be able to help marketers better hone their strategies, but many brands struggle to actually use the information they have gathered effectively.
The Fresh Market is looking to get closer to its consumers, partnering with NielsenIQ to access consumer behavior insights from both in-store and online.
These are a few straightforward steps CPGs can take to figure out where data can add the most value — whether it’s improving customer insights, optimizing supply chains, or refining product offerings.
