3 Can't-Miss Discussions at the Consumer Goods Sales & Marketing Summit

This year’s Consumer Goods Sales & Marketing Summit will focus on raising new cultures of measurement. Within that theme, we have several key areas of discussion, tapping the industry’s leading experts and CPG leaders to tackle scaling AI, empowering teams with the tools they need, and building operating models for digital-first, consumer-centric realities.

Join us September 23-25 in Princeton, New Jersey, to stop chasing metrics that don’t matter, and engage with other senior leaders to learn how they’re building relevance with consumers, activating with their teams, and then measuring real success.

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How Estee Lauder Is Cultivating a New Culture of Measurement

In today's fast-paced consumer goods landscape, organizations must rethink and, in some cases, revamp their approach to the connection between people, processes, and technologies, ensuring that they work together to enable agility and rapid response. Estee Lauder Companies is embracing new measurement capabilities to empower teams to focus their creative energies where it matters most, driving innovation and growth. Learn how they're empowering their teams to ask the right questions and track what's really important.

AI in Action: Transforming Consumer Goods Marketing

From RGM to digital shelf optimization to retail execution and field team empowerment, AI and advanced technologies are providing the keys to growth with consumers and retail partners. Through real-world success stories and innovative strategies, we'll explore how these CPGs are learning to measure success in today's new marketing landscape.

Building Operating Models for Digital-First, Consumer-Centric Realities

With consumer goods marketing structures tilted toward traditional retail operating models, many organizations fail to integrate true consumer-centric strategies. We’ll dig into what marketers can do to develop dynamic and sustainable operating models that withstand digital transformation’s rigor. Learn what this means for full-funnel marketing and achieving omnichannel excellence.