Customer Relationship Management (CRM)

The Path to Purchase Institute, a CGT sister brand, announced its inaugural Storefronts event (think upfronts for in-store retail media), where brand marketers will hear directly from leading U.S. retailer media networks on their visions for 2025.

Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them.

Nestlé has made it clear it’s looking to cater to consumers undergoing GLP-1 treatment, first with a specialty food line targeting these shoppers, and now with a dedicated web platform — www.glp-1nutrition.com — that will function as a resource center for individuals on a weight management journey.

Consumer goods brands such as True Classic and Caden Lane have joined Target’s invite-only, third-party marketplace, Target Plus, as the retailer expands its assortment and capabilities.

Organic breakfast and snack food brand Nature’s Path is looking to expand its North America presence, tapping a new chief marketing officer to help lead efforts.

Running shoe and apparel brand Saucony is looking to grow its DTC and branding initiatives. As a result, the company has named Joy Allen-Altimare its global chief marketing officer.

Apparel manufacturer Hanesbrands is further optimizing its operations as part of its digital transformation by improving its product lifecycle processes and accelerating its time to market to increase long-term profitability.

Mars is using an in-house developed generative AI tool that’s helping develop as many as 50 product concepts a day.