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Customer Relationship Management (CRM)

  • Top 10 Stories at 2011's Midpoint

    As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.

  • New Options for Effective TPM

    For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.

  • Nambe Puts E-Commerce in the Cloud

    The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.

  • Wegmans App Features Product Scanning

    CEO Danny Wegman says the version 2.0 of the app came straight from customer feedback.

  • TradeInsight Launches TPM Industry App

    Designed for the iPhone and iPad, TI Mobile aims to give clients 24/7 mobile access information on their trade promotions while traveling or away from their desks.

  • The New Era of Consumer-Driven IT

    A global survey of 804 IT decision makers and 1,040 consumer IT users finds that consumer use of smartphones, social networks and cloud services are fundamentally changing the way that enterprises do business.

  • Unilever Makes Mobile its Key Marketing Strategy

    The consumer goods giant plans for mobile marketing primacy by 2020 in a strategy that includes covering mobile data charges for those interacting with its brands.

  • Monitoring and Measuring Social Media with Downstream Data

    What do Facebook, LinkedIn, Groupon and Twitter all have in common? They are part of the growing social network phenomena that is permanently changing the way the world communicates...
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