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Customer Relationship Management (CRM)

  • Keys to DSR Success

    Jennifer Beckett, Vendor Managed Technologies Inc. (VMT), shares some key insights for successfully integrating downstream data within an enterprise.
  • Pampers Turns 50

    Pampers and the Graham's Foundation began donating more than 30,000 care packages to families with babies in level three Neonatal Intensive Care Units (NICU) across the country.
  • PepsiCo Gets Social at Point of Purchase

    The engaging platform is expected to deliver consumers entertainment and fun along with beverages.
  • Walgreens Closes drugstore.com Deal

    The addition of drugstore.com's online business across its health, personal care, beauty and vision categories is expected to better position Walgreens as the most convenient multi-channel retailer of health and daily living needs in America.
  • What Consumers Really Think about Retail Promotions

    Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
  • Kraft Foods Highlights Big Wins in 2010

    Chairman and CEO Irene Rosenfeld reviews how the legacy Kraft Foods and Cadbury businesses achieved meaningful and lasting change in 2010.

  • Avon Names Former Royal Ahold Exec as CFO

    The new executive's broad experience in developed and emerging markets is expected to be a significant asset as Avon continues to advance on its path to sustainable profitable growth.
  • Diageo Reviews Operating Model; Executives Depart

    The regional variation in the pace of economic growth has created significant change and new opportunities for Diageo. As a result, the company has begun to review its operating model across the global business.
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