Customer Relationship Management (CRM)

Newell Rubbermaid executives Steve Sigrist and Tracey Grimshaw offer advice to CGT readers who are looking to replicate the success they achieved with an S&OP improvement project.

The JBS USA Beef sales organization will use SignalDemand to respond quickly to changing market conditions and identify win-win opportunities for its customers.

The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.

Many years of success brought Patagonia to a juncture where it became necessary to review the effectiveness of business processes and infrastructures in a way that would allow it remain true to its mission of supporting the environment.

VMI programs have been in place at CG companies for years, but leaders are just now asking: How can I gain more value? The Dannon Company Inc. seems to have the answer as it pursues VMI as a strategic initiative to strengthen retailer relationships and grow sales. Get the inside scoop here.

Niche Retail will help Estella achieve its goals of growing online sales, increasing brand recognition, and boosting conversion rates.

IBM is working with more than 2000 global and local brands such as global food producer Danone and 1-800-FLOWERS to ensure they are marketing to the right audience at the right time.