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Customer Relationship Management (CRM)

  • Marketing Resolution: Brian McIntosh, Hitachi Consulting

    The New Year is here and with overall economic growth predicted to be less than 4 percent, lean marketing budgets will continue to be the trend for consumer goods marketers.

  • Bacardi Gets Social

    This index is a grand summation of the effort by BACARDI to get people thinking about how they prioritize their time and how social life affects general well-being.

  • Pilgrim's Pride Launches New Web Site

    The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign.

  • Coca-Cola Talks New Ways of Collaboration

    As manufacturers and retailers continue to struggle in the current economy, many will look to collaboration as a means of bringing back old customers, increasing the loyalty of new customers and better serving all of their customers. Here, Coca-Cola, IDC and SAP reveal new collaboration strategies that benefit both parties.

  • 2011 Readers' Choice: Outsourcing

    The top 10 providers of business outsourcing services to the consumer goods industry.

  • 2011 Readers' Choice: New Product Development & Introduction

    The top 10 providers of a suite of software applications or point solution for product management, including new product development, formulation, packaging, introduction and launch.

  • 2011 Readers' Choice: Consulting

    The top 10 providers of strategic and tactical consulting services to the consumer goods industries.

  • 2011 Readers' Choice: Editors' Picks

    This years Readers Choice survey spans 10 categories, but some companies do not fit snugly into any one group. In response, we created the Editors Pick section to recognize solutions and service providers that are making a difference in the consumer goods industry and should be duly noted.
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