Customer Relationship Management (CRM)

After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

Skinner reveals what itwill take for manufacturers and retailers to effectively connect to the shopperof the future.

An audit of 100 national retailers tracks phenomenal growth of Facebook as a platform for branding and social promotions. Case in point: Retailers with 1 million or more likers averaged nearly 40 percent growth between mid-July and mid-September in 2010. Click here to learn more about this audit.

AB InBev expands its partnership with CAS to drive best practice business processes and efficiencies across its go-to-market operations.

Nestle aims to back its drive in technology by launching a new application for iPads and iPhones.

The new successor most recently served as senior vice president of Finance for the Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated.

The cash merger, which is expected to close in early 2011, will create a potent combination of CRM and cross-channel commerce.

The fashion and beauty brand uses a solution to store all of its U.S. customer data generated from every touch-point. As a result, Dior achieved a double digit increase in response to its Fall/Winter catalog versus the previous season's mailer.