Skip to main content

Customer Relationship Management (CRM)

  • Foster's Gains Global View of Operations

    Mergers and acquisitions have caused Foster's to have a mix of enterprise resource planning systems and different methods for defining and processing key business data, such as information on customers and products.
  • IBM Officially Owns Unica Corporation

    The deal expands IBM's initiatives to help organizations gain customer insight and transform marketing through technology.
  • Domino Sugar Puts SAP in the Cloud

    The largest producer and distributor of sweetener products in North America deploys Virtustream Inc.'s xStream Cloud platform to optimize its entire infrastructure, which includes a multi-thousand seat SAP enterprise application system.
  • VANTAGE POINT: Exploring Shared Services for Customer Management

    As shared services units specialize in performing repetitive transaction based tasks, consumer companies can leverage the service model to perform tasks that require high-end business and consulting skill sets that may not be widely available in the organization.
  • Unilever's Global Effort to Become More Demand Driven

    Doug Sloan, director of Supply Chain Operations for Unilever North America, reveals details of the company's journey to boost its demand sensing and inventory optimization capabilities globally.
  • Hanesbrands Selects New Demand Sensing Solution

    The solution will eventually scale across Hanesbrands' extended value chain, delivering cross-departmental sales insights and analytics to hundreds of business practitioners.
  • Hormel Appoints New CFO

    Among a number of promotions, Steven G. Binder is named executive vice president of Refrigerated Foods.
  • Social Media Initiatives in Consumer Goods

    Adoption has skyrocketed as social networking now accounts for 11 percent of all time spent online in the United States. But how do businesses capitalize on this trend? New research from CGT and Wipro answers this burning question.
X
This ad will auto-close in 10 seconds