Customer Relationship Management (CRM)

Find out which brands ranked No. 1 in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index, a national survey that examines customer's relationships with 518 brands in 71 categories.

Newell Rubbermaid, Anheuser-Busch InBev, Project 7 and six other CG companies took home awards at the 2010 Consumer Goods Business & Technology Leadership Conference this week. Find out which successful projects earned them this coveted recognition.

The company's largest distributor in South Africa adopts solutions to ensure the correct products are available at the right time.

A new tool will help address the company's complex financial systems as well as its need to efficiently manage operations and customer service.

Whole Foods Market launches the first in-store color-coded sustainability-rating program for wild-caught seafood.

Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.

With 400 brands spanning 14 categories of home, personal care and food products, Unilever touches many people's lives around the globe. Here, the company shares the fundamentals for getting the recall process right, including a powerful tool called the Rapid Recall Exchange.