Customer Relationship Management (CRM)

Collaboration is a function of tapping into the collective intelligence of crowds and forming a knowledge network. Examples of this in the CG market are few and far between. However, CGT has the scoop on how P&G is leveraging such an environment using enterprise collaboration.

For Solo Cup Company, more meaningful customer relationships are the end result of an improved ability to execute and manage trade promotions.

Bolthouse Farms aims to transform its trade planning in a unified planning environment with River Logic.

In a surprising move, Accenture announced plans to acquire CAS last week. The combination strengthens Accenture's position in the competitive trade management landscape. Here, Adrian Goodliffe, EVP, Sales & Marketing, CAS, answers CGT's burning questions about the deal's implications for the consumer goods technology market.

Today's shopper is more informed, more demanding and more sophisticated. According to a breakthrough new study, there are four change drivers affecting how brands and retailers will interact with shoppers. Are you getting it right?

The MWV Exchange collaboration site, powered by inno360, is expected to enable breakthrough innovation with customers, partners and suppliers.

RightSize can confidently say that a Facebook application has resulted in a 5 percent to 10 percent lift to overall Web revenue.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.