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Customer Relationship Management (CRM)

  • Chobani Pushes Ads

    The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
  • Vantage Point: Ensuring the Success of Your Technology Project

    By:Jill Natzke Executive Vice President of Product Management, Adesso Solutions
  • Levi's Brand Appoints Global CMO

    The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.
  • LeapFrog Appoints Former Toys "R" Us Exec to CEO

    The new CEO brings a 25-year track record of building global consumer and internet businesses in both traditional retail and direct-to-consumer environments.
  • Pacific Natural Foods Puts QR Codes on Pack

    A new line of convenient Soup Starters will be the first Pacific products to feature QR Code technology on-package and will be available in stores starting this summer.
  • Amazon, Publix Top Retail Satisfaction Survey

    On the whole, customer satisfaction has not improved since the middle of 2009, and now registers its biggest drop in two years. Find out which of your customers are moving up in the ranks thanks to superb customer service and which ones have fallen from grace.
  • Columbia Sportswear is Back on Top

    Columbia Sportswear Company reclaims a reputation for delivering game-changing innovation with a new innovation platform.
  • CG, Retail Companies Partner to Improve Value Chain

    200 executives from the world's leading retailers, manufacturers, academics, third-party providers and industry organizations gathered to define the strategic objectives on which the industry should focus its energies. Top objectives emerged, including optimizing a shared supply chain.
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