Customer Relationship Management (CRM)

By 2009, Hayneedle, Inc. was marketing more than 220 niche product category web sites. With so many disparate products, an organized and optimized distribution process became top priority.

The consumer marketing veteran from P&G, Kraft and Kellogg company, joins Sony Computer Entertainment Americas executive management team.

In the consumer goods community, leaders know that keeping your success a secret can be a detriment to your business. Luckily, many are more than open to not only sharing but celebrating the best practices of their peers. Case in point: CGT received more than 50 nominations for its annual Business & Technology Leadership Awards. In the end, only nine companies were named winners. Find out who they are after the jump.

It is fair to say that there is universal agreement that we could all do a better job in driving benefit through our strategic investments in IT. Organizations must understand that strategic initiatives require a different recipe for success, an approach that considers the alignment of the organization, an agreed upon definition of success, and engagement of the stakeholders throughout.

The Orvis Company announces the launch of its iPhone and Android rich apps powered by mobile commerce company Digby.

Thought leaders from Kimberly-Clark, Dean Foods, Del Monte and E&J Gallo Winery join an all star cast of presenters for the 2011 Consumer Goods Business & Technology Leadership Conference.