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Customer Relationship Management (CRM)

  • SodaStream Expands Footprint with CEM Acquisition

    The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.
  • Groupon Launches Rewards Program

    Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?
  • Retail Loyalty Wars: Tesco Grows, Wal-Mart Falls Short

    New research shows that the economy hasnt been kind to most retail brands. The top 10 retail brands have lost $4.2 billion or 2 percent from the combined brand value. Find out why some retailers are bucking the trend and why others are still struggling to regain loyalty.
  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • Social Listening

    Innovationedge Founder Cheryl Perkins offers guidance for mastering the art of co-created innovation.
  • The Next Generation of Innovation

    CGT picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today.
  • Peet's Coffee & Tea Manages Growth with Outstanding Quality

    Peets Coffee & Tea efficiently practices its high-quality and customer service standards while growth continues. With a unified business management solution that enables efficiencies in all company activities, managers can take control of the companys future.
  • PepsiCo Americas Beverages Names CEO

    PepsiCo announces that Albert (Al) P. Carey has been named CEO of PepsiCo Americas Beverages, effective immediately, reporting to Chairman and CEO Indra K. Nooyi.
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