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Customer Relationship Management (CRM)

  • Integrated Sales and Marketing: It's Time for a True Demand Chain

    For a few years now, people have been talking about the Demand Chain in ambiguous terms.Consultants, software companies and the industry at large have mentioned many definitions, but none has focused on the most pressing matter that stronger integration of the Sales and Marketing departments is driving lower operating costs as well as a complete 360o view of the consumer and shopper.

  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.

  • Chiquita Joins USDA MyPlate Program

    Chiquita will begin by placing the MyPlate icon on its healthy snacking products across North America to point consumers to the place where they can get science-based nutrition guidance.

  • Consumers Expect Another Economic Downturn

    The majority of households report worsened finances and anticipate a rising unemployment rate during the year ahead. The sinking economy has made consumers more defensive, favoring spending cutbacks rather using savings or debt.

  • Solo, Kellogg's, 3M on Alice.com E-Commerce Platform

    Alice.com is now powering more than 100 storefronts for some of the worlds largest CPG brands with the recent addition of Solo Cup Company, Kelloggs, 3M and Ecover.

  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.

  • Is Walmart Losing its Grip on Shoppers?

    An overwhelming majority of Walmart shoppers no longer believe that it has the lowest prices. While the world's largest retailer is certainly not going to disappear, it seems to no longer dominate the U.S. retail landscape. Should consumer product companies re-evaluate the way they do business with Walmart?

  • General Mills Builds E-Commerce Site

    The cloud-based, direct-to-consumer channel provides consumers a way to find and shop for gluten-free products and information.
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