ConAgra Mills Enters Analytics Venture

ConAgra Mills, a Commercial Foods brand of $12.3 billion ConAgra Foods, Inc., along with IBM and SignalDemand announce that ConAgra Mills is using IBM's Smarter Commerce-based solution and its predictive analytics capabilities to increase supply chain efficiency and help bakers and other small businesses succeed in today's fast changing economic climate.
"Our customers operate in an increasingly complex and volatile market environment," says Bill Stoufer, president of ConAgra Mills. "The solution from SignalDemand and IBM is part of our effort to use science-based solutions for our customers so that we can eliminate pain points and allow them to succeed in the new economic realities of today's market."
ConAgra Mills needed a tool with predictive capabilities in order to be more responsive to both market changes and customer needs up to 18 months in advance. Turning to a joint offering that combines IBM software with SignalDemand's EnterpriseOptimizer solution, this Smarter Commerce-based supply chain solution aims to allow ConAgra Mills to deliver customers the products they need, when they need them and at a price they can afford to ensure their continued business success.