Customer Data Platform (CDP)

The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

When facing supply chain issues coupled with rising shipping costs, D2C retailers can succeed by focusing on an exceptional customer journey. Learn more.

Learn learn how consumer behavior changes are impacting customer service operations today, and how brands are working with their retail partners to navigate them.

Walmart Connect is expanding its capabilities, forming partnerships with various social channels and tech companies to allow advertisers to better utilize social media, entertainment, t-commerce, and live streaming via new ad formats. See which brands are already leveraging these tools.

In this edited version of the webinar’s transcript, learn from Kevin Boyum, Yelloh’s chief strategy officer, about how to leverage data and technology transform delivery and end-consumer experiences, to keep a brand youthful and resilient.