The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.
A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.
The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.