Customer Experience

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

As he prepares for his role as chairman of the Consumer Goods Sales & Marketing Conference in New York next month, industry thought leader Andy Walter reflects on how business leaders must act to drive real digital and analytic transformation within their organizations.

Three simple ways to make your CPG brand stand out.

The luxury fashion brand bridges the gap between online and in-store commerce to get a real-time, 360-degree view of the customer and personalize the shopping experience.

Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

The planned acquisition of Yummly, a personalized digital recipe platform, expands on Whirlpool's goal of delivering a useful, smart home experience.

Sparkling Ice joins the Amazon Dash Button program as grocery shopping continues to grow online.

Oracle announced new AI-based customer experience apps that aim to empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time.