Customer Experience

The still-growing "yogurt-plus" brand is celebrating its 10th anniversary with a new visual identity, wordmark, packaging design and regional product rollout.

As part of its pledge to bring increased technology use to its stores, BJ’s Wholesale Club is piloting a new self-checkout function at several locations in Connecticut, New Hampshire, Florida and New York.

Best Buy unveiled its first voice shopping capabilities ahead of the winter holidays through a partnership with Amazon’s Alexa voice assistant.

The move comes after SodaStream's entire line of natural unsweetened essences sold out just two weeks after being introduced on the brand's website.

The consumer goods industry has been thrust headlong into an era predicated on "products for consumers" rather than "consumers for products."

P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."