Customer Experience

This week, Kimberly-Clark Corporation announced the opening of its new Innovation Design Studio, which incorporates the use of a proprietary virtual reality system to help identify innovations, gain key insights and strengthen customer relationships.

Consumers are turning to online reviews in large numbers -- and those reviews are having a considerable impact on purchase decisions.

It's been about a year since Tesco PLC announced it would enter the United States some time in 2007, and since then there has been much speculation as to how consumer goods companies and retailers will react.

AARP names SC Johnson the No. 1 company in the Unites States for workers over 50 years of age.

Pathmark Stores deploys LaneHawk Visual Scanning software to combat bottom-of-basket (BOB) loss.

Samsung Electronics America Inc., a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, deploys a service management solution from ServiceBench Inc. to optimize the performance of its North American service network.

Office Depots chooses go2 for the company's first national mobile marketing program.

Leaders who envision a strategic approach beyond basic brand-building and achieve a working process for successful PLM can significantly enhance business performance.