Customer Experience

The Board of Directors of The Procter & Gamble Company (P&G) announce some business unit realignments and associated changes to its executive management structure effective July 1, 2007.

RightNow Technologies announces the availability of RightNow Retail, a new offering that combines its customer relationship management solution with experience working with many leading retailers, including Cabela's, Drugstore.com, Hallmark.com, Sharper Image, Snapfish, The Right Start and Ulta.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

Web analytics convert online browsers to buyers

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its ecommerce Web site, enabling consumers to purchase its Bravo! and Slammers brands directly from www.bravobrands. com.

Charlotte Russe selects GSI Commerce as its e-commerce partner. GSI Commerce is providing Web site design, customer care and fulfillment services.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons.