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Customer Experience

  • Service Trumps Price During Busy Holiday Season

    Service and having products in stock proved to be much more important than price this holiday season, says a recent survey of U.S. holiday shoppers by the tax firm KPMG. This
  • L.L. Bean Improves Web Shopping Experience

    In response to the way consumers find, browse and purchase their products online -- and to help generate excitement over a re-designed outerwear product line -- IBM helped L.L. Bean create a rich internet application for L.L. Bean's outerwear product line.
  • Nike issues new year's challenge

    New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.
  • 7-Eleven Honors Key Suppliers

    7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.
  • Shaping Success

    Beachbody tones down e-mail volumes to improve customer service
  • Coca-Cola Heats Things Up

    Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.
  • Unilever Unifies Online

    One of the largest CG companies undertakes re-branding through Web site revamp
  • Tropicana Goes Beyond Orange Juice

    Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.
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