L.L. Bean Improves Web Shopping Experience

In response to the way consumers find, browse and purchase their products online -- and to help generate excitement over a re-designed outerwear product line -- IBM helped L.L. Bean create a rich internet application for L.L. Bean's outerwear product line. The Holiday Outerwear Guide allows consumers to compare multiple product collections within multiple departments by product specification, color selection and compare prices, without having to reload the page. This enables consumers to target the products that specifically meet their needs and helps to drive increased sales and strengthened customer relationships. IBM's Boston Center for Solution Innovation won two MITX Awards for Best User Experience and Best Consumer Goods experience for the design and development of the L.L. Bean's Web site.