Customer Experience

Tupperware locks in better sales force communications

Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.

As the Sarbanes-Oxley Act continues to command more of the media spotlight and drum up a newfound interest in Trade Promotions Management, it appears that the core elements of Customer Relationship Management (CRM) are being put on the back burner by a majority of consumer goods firms.

As a New Jersey native, it's been tough to handle the endless barrage of jokes about big hair, shopping malls and the bizarre odors that perpetually cling to the Turnpike like a bad case of head lice.

Does the Siebel/IBM online OFFERING make sense?

Enhancing online customer service

Gaining CRM success through gradual execution

The art of attracting and retaining customers is a sizeable challenge for the CG industry.