Customer Experience

To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.

Tupperware locks in better sales force communications

Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.

As the Sarbanes-Oxley Act continues to command more of the media spotlight and drum up a newfound interest in Trade Promotions Management, it appears that the core elements of Customer Relationship Management (CRM) are being put on the back burner by a majority of consumer goods firms.

As a New Jersey native, it's been tough to handle the endless barrage of jokes about big hair, shopping malls and the bizarre odors that perpetually cling to the Turnpike like a bad case of head lice.

Does the Siebel/IBM online OFFERING make sense?

Enhancing online customer service