Wal-Mart Adds Two New Brands to Home Portfolio
As a part of its ongoing commitment to help customers save money and live better, Wal-Mart announces the addition of two new Home brands coming to stores soon. Canopy will launch in February 2008 and will feature multi-category home essentials. In fall 2008, Wal-Mart and Meredith Corporation will launch a new line of Better Homes and Gardens products focused on traditional and timeless style available exclusively at Wal-Mart stores. "Our customer looks to Wal-Mart for great brands and a compelling assortment, all at a superior value," says Linda Hefner, executive vice president of Home at Wal-Mart. "The additions of Canopy and Better Homes and Gardens brands to our portfolio further enhance our ongoing commitment to providing these needs to our customers." In addition to the new brands coming to Wal-Mart stores, the company will expand its new home layout to more stores in 2008, focusing on new stores and remodels. The new layout features a "room solutions" orientation, navigational signage, lower-profile fixtures and "power walls" for power categories like towels.