Changing of the Guard: Is Traditional Trade Planning Obsolete? To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change. Sales & Marketing Report 2017: Is DTC the Future — or the Present?Manufacturers continue to consider the channel's potential. Sales & Marketing Report 2017: The Progress Report Consumers are the industry's driving force Sales & Marketing Report 2017: Taking the Risk Out of Digitization Cyber security becomes a key concern. Sales & Marketing Report 2017: The Evolving Role of TPM True optimization soon could be a reality Headache Sufferers Directed to Walgreens The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years. Rethinking Retail for a New Shopper Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers. Recipe Pie Plate Display When the holidays are approaching, everyone looks forward to great pie. Scotch Slotted Cards These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime. Yankee Candle Holiday Banners These beautiful, high-quality banners from Yankee Candle Co. do an outstanding job of attracting attention to the brand as well as buying opportunities. First Previous 251 252 253 254 255 Next Last
