Retail

A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short

Cheryl Williams, chief information officer, Wakefern Food Corp., was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.

This attractive, four-sided corrugated pallet unit brought together major battery brands – Berkshire Hathaway’s Duracell, Energizer Holdings’ Energizer and Spectrum Brand’s Rayovac – during the holiday season.

This beautifully designed and decorated four-sided corrugated pallet unit from McKee Foods’ Little Debbie stocked enough Christmas-themed cakes to make every shopper’s mouth water in anticipation.

This corrugated tower from Lindt & Sprungli’s Ghiradelli featured an assortment of outstanding chocolates in brightly decorated packages.

If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems.