Changing of the Guard: Is Traditional Trade Planning Obsolete? To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change. Sales & Marketing Report 2017: Is DTC the Future — or the Present?Manufacturers continue to consider the channel's potential. Sales & Marketing Report 2017: The Progress Report Consumers are the industry's driving force Sales & Marketing Report 2017: Taking the Risk Out of Digitization Cyber security becomes a key concern. Sales & Marketing Report 2017: The Evolving Role of TPM True optimization soon could be a reality Sales & Marketing Report 2017: Building a Smart Digital Enterprise Exceeding consumer need is the ultimate goal. Sales & Marketing Report 2017: What to Do with Data Is analytics keeping pace with data growth? Sales & Marketing Report 2017 CGT and IDC Manufacturing Insights present their eighth annual exploration of current and future marketplace trends. Rethinking Retail for a New Shopper Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers. Headache Sufferers Directed to Walgreens The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years. First Previous 244 245 246 247 248 Next Last
