These beautiful, high-quality banners from Yankee Candle Co. do an outstanding job of attracting attention to the brand as well as buying opportunities.
E-commerce solutions provider ChannelAdvisor Corp. has acquired HubLogix Commerce Corp., a fulfillment and logistics platform that automates order management.
One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.
In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."
With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.
The luxury fashion brand bridges the gap between online and in-store commerce to get a real-time, 360-degree view of the customer and personalize the shopping experience.
