Hall of Fame Profile: Christopher WitteChristopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017. Honest Company Names Brand Builder as CEOA veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works. Anheuser-Busch Brand Introduces First Alexa Skill The Ultra 95 skill taps into the voice recognition aspect of Alexa to deliver 12 customized fitness workouts to beer drinkers who enjoy staying active physically. PVH Buys Intimates E-tailer PVH Corp. this week unveiled a plan to acquire True&Co. an online retailer of intimate apparel. Jenn-Air Gives Voice to Ovens Appliance maker Jenn-Air is introducing voice command capabilities to its IoT-enabled wall ovens. Which Brands Won the Amazon Super Bowl? Hasbro Game Brand Goes Mobile Marmalade Game Studio and Hasbro have extended their relationship to bring the Clue/Cluedo game brand to mobile devices. Perfect Fuel Finds a Home Home Market Foods has acquired active nutrition brand Perfect Fuel, producer of Perfect Fuel Dark Chocolate Energy Bites. Alexa Users Are Shopping, Buying Shiseido Boosts Beauty Marketing Shiseido Americas Corp. has bolstered its internal brand marketing capabilities by acquiring JWALK, a full-service creative agency. First Previous 292 293 294 295 296 Next Last
