When Allrecipes members click on meal ideas requiring dips or salad dressing, Hidden Valley products can be added to their shopping carts for same-day delivery from AmazonFresh.
In a consumer-driven environment, product manufacturers should leverage artificial intelligence to identify new opportunities for transparency, immediacy, and growth.
The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.