The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.
Sandeep Dadlani, chief digital officer at Mars Inc., discusses the role that tech start-ups can play in driving innovation at the recent Retail and Consumer Goods Analytics Summit.
A year-old partnership with leadership development firm CorpU has helped the consumer goods manufacturer make “significant progress” in identifying issues impacting supply chain management.
Currently available exclusively for Amazon Prime members, the proprietary brand launched with dry dog food but will expand to other product categories.
